The Benefits of Outsourced Marketing
Whether you are a sole trader or a multinational, how you present your business is crucial. While you feel confident you can promote yourself, marketing and branding are not one-off activities but ongoing dedication. We have seen far too many businesses viewing marketing as a one-off. They build a website, create a flyer, sponsor an event and sit back and wait. The key is to keep working on your marketing, this is why we offer an Outsourced Marketing package.
A Different Perspective
It is human nature to do things in a certain way and to be consistent. But having someone looking at your business from the outside can give you an alternative viewpoint – it could be that you are not marketing to the right people, promoting on the wrong platforms, or there may be a method of promoting your business you may not have thought of.
A Backup Plan
You may already have someone on your team that handles marketing. However, what happens when someone has to go off with a long-term illness? You may not want to retrain someone who has to leave when the original person returns.
A digital marketing agency can be helpful in that you can use them for a short-term period so that your marketing people can have a break if necessary without impacting the promotion of your business.
There can be costs involved with running your marketing team. For example, learning a new skill (such as photo editing or animation) may require extra training and expenses. With an Outsourced Marketing unit, you can bring them in as and when needed.
It is straight forward – if you are working on promoting your business, this can distract you from elsewhere. This can mean you could be more productive. Allowing someone else to handle your marketing lets you focus on your business, making it more efficient.
This can also be useful in reducing your team’s workload. Burnout can be detrimental, resulting in reduced productivity and increased absences. Therefore, having an Outsourced Marketing team handling the marketing aspect can reduce your team’s needless stress.
The biggest thing with an outside marketing team is that they want you to hit your targets. The plans they come up with will be designed to help increase footfall and sales and increase your brand’s visibility, whether short or long-term goals. Working with an outside agency will allow you to see the potential of your business and how to realize it.
Our highly skilled team of strategists, designers, and digital experts have decades of experience working in partnership with SMEs. We become your marketing department and work in line with your business objectives to produce consistent marketing solutions that deliver the results you want repeatedly.
So you don’t need to hire an expensive in-house marketing team or spend your valuable time working with multiple agencies.
We don’t just come up with what’s astonishing; We listen to your objectives, create strategies, and deploy tactics to bring your business to life.
We craft the message your customers want to hear and one you can deliver. We’ve seen first-hand how the power of marketing can elevate a company.
In a world full of marketing and advertising messages forced upon us every second of every day, Digi Studios can help you cut through the noise to add actual value to your business, customers and prospects.
What we do gets results.
We Can Help
At Digi Toolbox Ltd, we want you to get the most out of your marketing. We will help ensure your message is being seen on the right platforms to look at your targets and devise a plan to hit them.
The concept is simple; we become your business” Outsourced Marketing department!
When you meet our team, we will discuss your objectives and goals, helping our marketing team design the perfect marketing strategy for your business. Marketing is not a single activity but a sum of many parts. This is what we will design, recommend and deploy with constant support so we can adapt, tweak and perfect your business marketing.
Digi Studios can offer this for under 15% of what a single in-house marketing manager would cost you! The service is also very much a “Pick n Mix” offer, as some services will not be relevant to your business or industry, or some may be more important. There is no “one size fits all” solution, as we tailor the package to your business, industry, target market, values and goals.
The Outsourced Marketing Process
Stage 1 – The first step involves our team getting to know your business, industry, competition, customers, and vision for growth. Once the discovery is complete, our team will develop a bespoke marketing strategy unique to you. We always like to work closely with our clients because your success is ours.
Stage 2 – Once we’ve developed your brand strategy and you’ve approved this direction, our designers will interpret your brand characteristics more visually.
Stage 3 – We will start designing and building your bespoke website based on the brand guidelines, expectations and marketing plan. We always work closely with you to create the perfect website for you and your customer base.
Stage 4 – Then we can start creating your Branding and Marketing materials, which can include: Business Cards, Stationery, Mailers, Exhibition Graphics, Newsletters, Case Studies, Copy Writing, PR, and much more.
Stage 5 – Before we launch your website, we will start working on social media to help launch your new website. We will also update your Social media graphics, including banners, Post Templates, and linking to potential customers.
Stage 6 – Website Launch, SEO, Back Links, Hosting, Security.
Stage 7 – Social Media, blog posts and much more. This is an ongoing process with regular meetings to discuss reports, results, What we are doing and what we will be doing over the following months.
To learn more about our Outsourced Marketing, contact us today to see how we can make your marketing work.