B2B Social Media – Imagery: Make it count
Social media is no longer just a tool for B2C companies to promote their brand; it’s becoming increasingly essential for B2B companies as well. In this blog post, we discuss the importance of impactful social media imagery for B2B brands and highlight five reasons why it should be part of your social media strategy.
Stand out in a crowded social media feed.
With millions of images uploaded every day, it’s essential to create visually appealing content that stands out. Bland generic images won’t cut it on platforms like Instagram, where high-quality imagery is key to success. Templates featuring your brand logo are a great way to help you stand out on social media, providing consistent brand identity, saving time on asset creation, and maintaining tone.
Improve brand image and identity.
Your brand’s image and identity are its most valuable assets. Social media is an effective carrier for shaping and refining brand identity, helping you to reach new potential customers and keep your brand front of mind.
High-quality, consistent imagery helps to build trust with existing and potential clients. When potential customers see the quality your business has to offer, they will be more likely to trust you and do business with you.
Signal boost and generate awareness.
Engaging images can boost engagement and generate awareness for your brand. LinkedIn posts with images typically receive 2x more engagement than those without, while tweets with images achieve 150% more retweets and 18% more click-throughs than posts without images.
Keep up with the competition.
Finally, it’s essential to keep up with the competition. With so many brands using social media, you can’t afford to fall behind. Creating high-quality, consistent imagery will help you to stand out and make an impact in a crowded market.
Social media imagery is becoming increasingly important for B2B brands. By creating impactful visuals that stand out in a crowded social media feed, you can improve your brand image and identity, build trust with existing and potential clients, signal boost and generate awareness, and keep up with the competition. Whether you’re a small startup or a large corporation, investing in high-quality social media imagery is essential for success in today’s digital landscape.